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Dec 3

Root Vegetables Don’t Get Enough Respect.

Roast ‘em.

Nov 30

What product are people scanning the most with the Fooducate mobile app?

Fooducate Infographic, 10 million scans later…

Nov 28

Getting ready for a road trip?

Prepare a stash of home made trail mix from bulk.

No more airport junk food temptations…

Nov 27

What if There was Black Friday for Fresh Produce?

Friday’s shopping madness included consumer electronics, household items, clothes, toys and just about anything.

Except for food. Well, maybe specialty and gourmet online retailers, but not your regular supermarket fare.

What if supermarkets also had black friday sales? More specifically, what if fresh produce had price reductions of 50%, 60%, even 75%?

Would people stand in line for 99 cent strawberries? Woud they trample others to get to the cherries for 1.39 per pound? Would Kroger put up signs limiting kale to 1 per customer?

Or is this just a futile thought experiment? Can we make eating fresh, whole foods more desirable? Something that people dream of and wait for all year? Or at the very least, on par with the desirability of Doritos and M&Ms.

Maybe we can get the ball rolling here for a food related event to follow Black Friday and Cyber Monday – Whole Food Wednesday…

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